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"Cable Alliance Holding" rebranded one of the segments of its products

Cable Alliance Holding rebranded one of the segments of its products

27 February 2014, 13:11
Tags: Cable Alliance Holding

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" Cable Alliance Holding " (combines the UMMC assets in the cable industry ) registered a new trademark HoldFlex. The new brand brings together a group of flexible power cables with copper conductors.

The main difference is the use of HoldFlex TPE cables that preserves its flexibility at temperatures down to - 60 ° C. At lower weight and dimensions cable performance remains stable to low temperatures while maintaining high flexibility and strength. New products areresistant to the effects of solar radiation, which allows to use it outdoors. Because of these properties, the scope of the HoldFlex cables significantly expanded - the construction , oil and gas , mining , rail transport, maintenance of energy facilities . Currently HoldFlex cables have been certified for compliance with GOST R system and put into production.

As «HKA " experts note, the formation of a new brand  is one of of measures to protect the markets of cable products from distribution of counterfeit and shoddy products , carrying a real threat to consumers. " If you take those fires that occur due to electrical equipment , the lion's share of them might occur just because of the use of poor-quality of cable products . As a rule, it is the wires, which deliberately underestimate the metal content in the core or reduced insulation layer, - says Director General of JSC " Cable Alliance Holding " Dmitry Vasechko . - In order to distance themselves from such counterfeits and ensure the quality of their own products to customers, we spent the branding process ". Capacity of intangible assets , creating famous brands will allow the major players hold the market , protecting consumers from shoddy and dangerous goods . In 2014 «Cable Alliance Holding " plans to register new brands .