The group of companies IEK is sharing experience: the strategy of the leader doesn't know any crises

Within the bounds of the exhibition “Electro-2015” the III Russian Forum “Electric equipment. Business strategy 2015” took place on June 10th. The main topic of the forum became the discussion of difficulties during carrying out of the policy of import substitution of electric equipment and suggestions of their overcoming.

Not only authoritative experts but also producers of electric equipment shared their experience. Among them the presentation of the director of marketing of the group of companies Aleksandra Enilina evoked great interest.

The group of companies IEK has rich experience of not just survival but successful development in the period of economic crises. The presentation of the group of companies IEK opened main secrets of progress and strengthening at markets on the example of the development of assortment policy.

The group of companies IEK always tried to forestall the development of the market and to guess its needs. A right chosen strategy provides the company with stability and constant increase of sales in the most difficult economic conditions.