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Jack Trout recommends to support domestic producers

Jack Trout recommends to support domestic producers

25 September 2013, 10:22
Tags: Forenergo


In frames of ongoing activity in the area of improving the quality of management in respect of the products and services , the delegation of JSC PO "Forenergo" took part in the international conference on contemporary theories of marketing.

The main speaker of the conference was one of the founders of modern strategic marketing Jack Trout – the founder and president of consulting firm «Trout & Partners».

The conference was attended by the heads of leading Russian companies, as well as heads and experts of marketing.

The fascinating report by guru marketing earned the highest marks of professionals. The participants were able to see that the theory developed by J. Trout and concepts relevant and practically applicable in today's business environment in Russia.

The delegation discussed JSC PO "Forenergo" and raised the question of general interest the expansion counteract of Chinese goods manufacturers.

Jack Trout, citing the experience of the U.S. and Western Europe, strongly recommended a more active involvement of the state to address the problem and to develop effective policies to support domestic producers.