Advertising copy

  • Adaptation and placement of full information in the database of companies at the www.ruscable.ru:
    Cost for one-year placement - 1500 $.
  • Adaptation and placement of news with eventual distribution through 20.000 e-mails of the address database at the web-portal:
    Cost of one press-release – 100 $;
    Cost of three press-releases – 250 $;
    Cost of five press-releases per month in case of one-year placement – 150$ (Annual cost – 1800 $).
  • Adaptation and placement of articles at the www.ruscable.ru with the constant address and source web-links:
    Cost of one article – 200 $;
    Cost of three articles – 250 $;
    Cost of ten articles – 650 $.

Requirements to News

  • News items are placed in all Sections of the Web-portal pursuant to the signed Contract;
  • News materials are published in working days from 9 AM to 6 PM (the date of the material is highlighted at the moment of placement).

Content requirements

  • The news item shall cover such topics as new developments or technologies, products or services recently emerged on the Russian or global markets.
  • The news item shall not be published beforehand in other mass media editions (in this case the news item is indexed by news search engines).
  • The news item itself shall be informative and grammatically correct. The news item shall not highlight only new product depot descriptions.
  • The news item should not bear explicit advertisement about products or services. It is prohibited to mention about the third persons/organizations, workshops, trade fairs, roundtables and other public or specialized events. On the other hand it can be avoided provided that organizations or events reflected in the press-release have a status proved by federal bodies or generally acceptable (to say, jubilee of a company).
  • If the news item is very important for industry (to be defined by the Administration of the Web-portal), it can be announced at all web-pages of the Section “News”.

Technical requirements

  • Text information shall be presented in the number of 300 symbols. Neither sheets nor figures can be provided.
  • Photos to each news item in the number of five pieces are welcomed. File extension requirements - jpg, gif, png, but no less than 300 pxl in width.
  • External links. A link to the company is placed under the news item. All web-links, including their sources are distinguished into the tag <noindex> (if the news items contain web-links to be indexed by search, tag <noindex> is not put in). In the body of the news item it is permissible to place external web-links, but in proportion of 5 % from the overall number of symbols and mo more than one web-link per one thousand signs.
  • The administration of the web-portal has the right to reject the request on information placement provided that news items are not in line with the afore mentioned requirements.

Requirements to articles

Content requirements

  • The information in the Article shall be in line with the Web-portal content.
  • The Article itself shall be informative and grammatically correct.
  • It is allowable to place open-to-public reference data, but type of information should not be more than 30 % from the overall text of the Article.
  • The Article should not bear explicit advertisement about products or services.
  • If the Article is very important for industry (to be defined by the Administration of the Web-portal), it can be announced at all web-pages of the Section “News”.

Technical requirements

  • Text information shall be presented in the number of 1500 symbols. Neither sheets nor figures can be provided.
  • Photos to each news item in the number of five pieces are welcomed. File extension requirements - jpg, gif, png.
  • External links. A link to the company is placed under the news item. All web-links, including their sources are distinguished into the tag <noindex> (if the news items contain web-links to be indexed by search, tag <noindex> is not put in). In the body of the news item it is permissible to place external web-links, but in proportion of 5 % from the overall number of symbols and mo more than one web-link per one thousand signs.
  • The administration of the web-portal has the right to reject the request on information placement provided that news items are not in line with the afore mentioned requirements.

Graphical advertisement

Banners at the Main page of www.ruscable.ru

Placement options can be viewed at http://www.ruscable.ru/promotion/banners-main.html
  • 600х70 #1 pxl for one-week placement - 342$;
  • 600х70 #2 pxl for one-week placement - 285$;
  • 600х70 #3 pxl for one-week placement - 257$;
  • 900х300 pxl for one-week placement - 650$;
  • 240x400 pxl for one-week placement - 342$

Banners in the Section “News”

Placement options can be viewed at http://www.ruscable.ru/promotion/banners-news.html
  • 240x400 pxl for one-week placement - 285 $
  • 900х300 pxl for one-week placement - 142$

Banners in the Section “Forum”

Placement options can be viewed at http://www.ruscable.ru/promotion/banners-forum.html
  • 468х60 pxl at the Main page for one-week placement - 271$;
  • 468х60 pxl in the Sub-section “Questions on cables and materials” for one-week placement - 214$;
  • 468х60 pxl in the Sub-section “Sales and Purchasing Announcements” for one-week placement - 214$;
  • 468х60 pxl in the Sub-section “Standards and Documents” for one-week placement - 214$;
  • 468х60 pxl in the Sub-section “Free Chatting” for one-week placement - 214$;
  • 468х60 pxl in the Sub-section “Hotline Positions” for one-week placement – 214 $;
  • 468х60 pxl in the “Discussion of organizations and events” for one-week placement - 214$;
  • 468х60 pxl in the Sub-section “Equipment” for one-week placement - 214$;
  • 240х150 pxl for one-week placement - 657$
  • 240х400 pxl for one-week placement - 500$
  • 900х300 pxl for one-week placement at http://www.ruscable.org - 1085$
  • 240x400 pxl in the Sub-section “News” for one-week placement - 50$
Requirements to the banner advertisement should be requested additionally.

All-inclusive advertisement (“Professional” tariff)

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1. Placement of information in the database of companies, specifically:
  • Title of the company
  • Logotype
  • Type of activity
  • Contact information (address, POC, telephone, fax, e-mail, web-site)
  • Overview of the company
  • Contacts of company affiliates
  • Direct web-link to the web-site in the contact information
  • External links
  • Photos in the detail description about the company
  • Placement of a web-link to the price-list
  • Placement of a web-link to the Sklad.RusCable.Ru (Products Depot)
  • Displaying “On the Map”
  • Video placement in the Section “Video”
  • Placement a reference about your company in relevant section of the database
  • Placement of a 240x400 pxl banner in the Section “News” at http://www.ruscable.org.
2. Unlimited publication of news items and press-releases (with indexation in the leading Russian news search engines: Yandes, Interfax, News@mail.ru)
3. Unlimited publication of other information materials in relevant sections of the web-portal: articles, interviews, video.
4. Priority announcement of materials of your company (placement of information banner at all web-pages of the portal with a web-link to news, articles, videos, interviews, etc.
5. Distribution of adverts. This service is provided through 20 000 e-mails of our address base.

Cost
Annual service - 5 700 $

If you would like to order the afore mentioned services or get the consultancy of our specialist please feel free to contact with us by Tel: +7 (495) 229-33-36, or send a request to zakaz@kab.ru.